Adobe this morning, May 19, 2016, launched a new suite of apps called Adobe Spark, which allow both the web and mobile users to create and share visual content – like posts for social media, graphics, web stories, and animated videos. On mobile, the Spark collection is effectively an upgrade and rebranding of a trio of apps Adobe already operated – its Adobe Post app becomes Spark Post; Adobe Slate becomes Spark Page, and Adobe Voice becomes Spark Video. The apps are then complemented by a new web experience, which lets you create a variety of visual content using your browser.
The company explains that the goal with the new Spark suite is to allow anyone, including small businesses, bloggers, marketers, and students, the ability to create and share visual stories without needing to be professional designers. The tools also don’t require a lot of time to use – which is helpful in particular when it comes to the sped-up age of social media, where posts fly by on users’ timelines in days and hours, if not minutes. The app competes with others like Canva, which is also aimed at easy graphic creation, and is especially popular with social media managers.
Adobe Spark is a free service, available via spark.adobe.com, which will also direct you to the iOS downloads. Check it out today!